The Team

Meet the Team

This project was developed by postgraduate students from the Master of IT in Business (MITB) programme at Singapore Management University (SMU), specialising in the Data Science and Analytics track.

Gautamgovan Elangovan

📧 gautamgovan@gmail.com
🔗 GitHub

Role: Predictive Modelling & System Integration

Developed machine learning models for customer behaviour prediction and handled integration of project components into the deployed website.

Ng Meng Ye

📧 mengye1996@outlook.com
🔗 GitHub

Role: Exploratory Data Analysis & Shiny Dashboard

Led exploratory and statistical analysis and developed the interactive dashboard for visualization and user-driven analysis.

Chandru Kolanchiyappan

📧 kchandru2000@gmail.com
🔗 GitHub

Role: Customer Segmentation (Clustering)

Developed clustering models to identify customer segments and contributed to integrating analytical insights into the application.